I lead content for B2B SaaS brands, pairing storytelling craft with the data to back it up. I care as much about the people I work with as the words themselves, and I build editorial systems (now AI-powered) that elevate brands, revenue, and the writers behind them.
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Ghostwrote a 16-chapter B2B nonfiction book using an AI-native production system, a version-controlled workflow with Claude and Cursor that preserved the author's authentic voice at scale. A complete first draft in three weeks, expanded into a full manuscript. Proof of where content production is heading.
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Built a segmented, funnel-based nurture program mapped to each stage of the buyer journey. It lifted sales conversion from 0.5% to 2% in under six months, strategy and copy end to end.
Led a full blog revamp with SEO and CRO built into every post, coordinating translation across three language editions. Organic traffic grew 5× in a year, turning a fledgling blog into a thriving lead channel that outranked competitors.
Launched and produced Cloudbeds' first podcast — from pre-production calls with guests to editing direction and distribution. After its first season, it was named one of the best hospitality podcasts by HotelTechReport.
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Produced customer-story videos end to end, sourcing videographers in each location, crafting personalized interview questions, and shaping the final cut into compelling, on-brand stories.
Watch the case studies →I learned so much from her about branding, content, copywriting, case studies, and many other aspects of content marketing. But beyond her technical expertise, I had the pleasure of working with a manager who was empathetic and inspiring, always supporting and guiding me when needed.
Isis was instrumental in helping us develop a comprehensive strategy for large and complex nurturing flows. She skillfully oversaw the entire process, ensuring that every piece of content was aligned with our goals. Her positive energy and enthusiasm are contagious, creating a motivating and collaborative atmosphere for everyone involved.
Working with Isis over the past seven years has been a joy. She is a master of her craft and has been hugely influential over the shaping of our brand and the voice it presents. Isis always delivers, no matter the type or deadline. Isis always brings a positive attitude and unique flare to the team.
Isis is, hands down, one of the best writers I have ever met! She has a great passion for the written word and backs that up with her exceptional copy. She is also a great professional, with a strong work ethic and a commitment to deadlines. Isis added true value to our team.
Isis is an amazing storyteller and even better human being. She always finds a way to use precise words to get to the point, with conversational warmth, without ever sacrificing clarity for brevity. She's always willing to teach, to listen, and to help out with anything. As a colleague, you really don't get much better. I'm very grateful that I got to work with Isis, and would consider myself incredibly lucky to work with her again.
I'm a content marketer and storyteller with 10+ years in the field. What drew me to this work was simple: a love of language and its quiet power to persuade. I've gotten my hands on nearly every form of content, from blogs and conversion-driven landing pages to lead-generating email campaigns and multimedia like video and podcast production, always shaping one consistent brand voice.
But the written word is only half of what I love. The other half is people. I've managed a global content team — writers, social, PR, and partner marketing — and I love the mentoring side of that as much as working shoulder to shoulder with product, design, and demand gen to understand the full picture of what I'm building. I live at the intersection where creativity meets strategy, guided by data and a deep curiosity that keeps me testing my way to what actually resonates.
My newest fascination is AI, not as a creative crutch, but as a way to supercharge how content gets made. I lead the way I like to work: curious, collaborative, and always up for trading ideas with sharp, passionate people.
When I'm not working, you'll find me on weekend adventures with my family, powering through an F45 workout, or recharging with a good book or storytelling podcast.
M.A. in Writing — Nova Southeastern University
B.A. in English — Florida International University
English (Native) · Portuguese (Fluent) · Spanish (Functional)
AI fundamentals, machine learning, and applying artificial intelligence to real business problems.
Content marketing strategy, planning, creation, promotion, and performance analysis across channels.
AI frameworks, responsible practices, and applying AI tools thoughtfully to content work.
Using Claude for content creation, analysis, and everyday strategic marketing work.
Applying AI across marketing, from content optimization to audience and performance analysis.
Team-leadership fundamentals for building, managing, and scaling high-performing content teams.
Using Claude Code for AI-assisted development, coding workflows, and technical content.
Whether it's a role, a project, or just a conversation about content strategy, I'd love to connect.
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